Explaining what is meant by the metaverse, how the metaverse will be accessed, and why it requires ambitious, agile regulation.
The metaverse is a vision of how the next generation of the internet will operate.
A metaverse will be an improved digital environment where it is
possible to move seamlessly between work, play, shopping, socializing
and creativity in one digital landscape.
What form that landscape will take is a subject of debate. Firms like
Meta (Facebook) are investing heavily in an immersive experience, where
users with wearable hardware discard reality for a purely virtual
world, interacting via avatars – the basis for the ‘Oasis’ depicted in
Ernest Cline’s novel, Ready Player One.
The
metaverse could fundamentally change not only how humans interact with
technology but also how they interact with each other and the world
around them.
Others see the metaverse as more like an integration of the physical
environment with the digital, where the real world is overlaid with
digital surfaces and objects. This augmented reality approach builds on
experiences like the highly successful Pokemon Go phone game, which allows players to seek and discover digital creatures in real world locations.
At the moment the metaverse is mainly a commercial enterprise. The
building blocks are being rapidly developed by big corporates including
gaming and technology companies. Firms like Facebook, Apple, Google and
Microsoft are in direct competition, drawing on their enormous
technological resources to design their own metaverse offerings.
This situation has serious implications for society. Just as the
internet transformed the world in unexpected ways, the next iteration of
our digital world will have an impact far beyond delivering more
exciting entertainment and efficient commerce.
The metaverse could fundamentally change not only how humans interact
with technology but also how they interact with each other and the
world around them. It also raises questions about the effect on national
and individual identities in a society where people spend increasing
amounts of time in a parallel world.
How does the metaverse work?
The way the metaverse will work is still being defined. But it will
probably provide users with a single avatar or digital identity, which
grants them access to an integrated digital ecosystem. The ecosystem
would potentially have its own currency, property and possessions. This
could be a digitally altered form of reality, a virtual world built from
scratch, or some combination of the two.
Within this metaverse, users may ultimately be able to perform all the online tasks that are currently spread
across separate digital properties like websites and apps, ideally
without the need for the many passwords and user accounts that
characterize current digital experiences. Chinese apps (or ‘super-apps’)
like WeChat already have significant interoperability, integrating a
discussion platform, payments and a social credit system.
Meanwhile the gaming community might argue that a game like Fortnite qualifies
as a kind of prototype metaverse. The game boasts 350 million
registered users globally (a population equal to the US) and includes
in-game currency that can be earned and traded.
While the building blocks exist, they are not yet connected into a
true metaverse. Our assumptions are based on existing knowledge and
behaviour. Many predictions may come true, but other possible paths will
fail or simply not be taken up by developers and users as technology
grows and people adapt to and help shape its possibilities.
How do you access the metaverse?
It is not yet possible to access a complete metaverse. But how we
access the metaverse in the future will be a crucial influence on its
development. Will it become an open access tool of opportunity or a
closed access, more commercial enterprise?
Currently users access the digital world via screens, whether mobile
or desktop devices. A metaverse will be accessed via easily portable and
immersive hardware like headsets, gloves, watches and contact lenses.
These will allow users to view, hear and touch a digital landscape
directly, as opposed to via a projection on a screen. It will be increasingly easy for sophisticated algorithms to collect far more complex, dynamic data on users.This hardware will, however, also allow the metaverse more direct access to its users.
It will be increasingly easy for sophisticated algorithms to collect
far more complex, dynamic data on users. This would include heart rate,
pupil dilation, gestures and gaze direction.
Therefore, while users will be granted greater access to a digital
world through a metaverse, providers of goods and services will have an
even more intrusive insight into their users’ beliefs, fears and
desires....
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