This warning comes in the context of growing consumer activity and interest in crypto-assets and the aggressive promotion of those assets and related products to the public, including through social media.
      
    
    
      The European Supervisory Authorities (EBA, ESMA  and EIOPA – the ESAs) today warn consumers
 that many crypto-assets are highly risky and speculative. The ESAs  set 
out key steps consumers can take to ensure they make informed decisions.
  
  
                
In their warning, the ESAs  highlight that these assets are not suited
 for most retail consumers as an investment or as a means of payment or 
exchange, as consumers:
- face the very real possibility of losing all their invested money if they buy these assets;
- should be alert to the risks of misleading advertisements, including via social media and influencers; and
- should be particularly wary of promised fast or high returns, especially those that look too good to be true.
The ESAs  also warn consumers that they should be aware of the lack of
 recourse or protection available to them, as crypto-assets and related 
products and services typically fall outside existing protection under 
current EU financial services rules.
In relation to the current situation in Ukraine, and with a view to 
ensuring the proper implementation of the sanctions in place, the ESAs  
welcome the clarification by the Council of the European Union of the 
scope of the restrictive measures against Russian and Belarusian 
entities and individuals as regards crypto-assets.
         ESMA
      
      
      
      
        © ESMA
     
      
      
      
      
      
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