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01 September 2022

CER's Meyers: The EU needs a bigger playing field – not a level playing field


European policy-makers increasingly see the EU’s commitment to open markets as naïve. They are concerned about the constraints EU firms face when competing, in the EU or abroad, with businesses from the EU’s major trading and investment partners – especially, but not exclusively, China.

  • To tackle this problem, the EU is developing instruments to unilaterally limit or regulate some foreign companies’ access to its market. For example, the Foreign Subsidies Regulation (FSR) would allow the European Commission to discipline firms which receive foreign subsidies that distort competition in the EU; and the International Procurement Instrument (IPI) could limit foreign companies’ ability to win EU public contracts unless EU firms have fair rights to bid for public contracts in the foreign company’s home country.
  • When these measures were first envisaged, in some cases more than a decade ago, the EU saw them as part of a broad strategy to increase trade and investment with China on fairer terms. Given the West’s growing rivalry with China, the EU now has different priorities. It needs to strengthen its internal market, and build trading and investment partnerships with countries which pose less political risk.
  • On the domestic front, some of the instruments risk weakening, rather than strengthening, the EU internal market by being insufficiently targeted. This means they could limit beneficial inward investment and unnecessarily increase the uncertainty and costs of doing business in the EU.
  • Despite this downside, the EU’s new unilateral tools could still be beneficial overall if they help to open up new opportunities for EU firms in foreign markets with greater growth prospects than Europe. To achieve this, the instruments must be used surgically and strategically. They should be used to seek more open trade and investment with countries like the US and India, which are protectionist but also pose less political risk than China.
  • The EU should take the opportunity to tweak those proposals which have not yet been finalised, to reduce the risk that they unnecessarily limit investment and competition in the EU, and to better facilitate pragmatic compromises with foreign countries. And the Commission should do its best to ensure the level playing field instruments are deployed as negotiating leverage to diversify the EU’s economic relationships, rather than to protect EU businesses. Using the instruments sparingly will be essential to their effectiveness.

Open markets have helped the EU become one of the most prosperous regions in the world – enjoying significant inward foreign investment and high levels of competition. Foreign firms are generally free to export to the EU, participate in its single market, acquire EU firms and win European public procurement contracts. Yet leaders of some of the EU’s most influential member-states now see the EU’s commitment to open markets as naïve, or at least believe that the EU would benefit from a more closely managed trade and investment policy.

They are concerned that other countries are taking unfair advantage of Europe’s openness in several ways. First, other countries often have more protectionist domestic regulation – meaning that European firms have less access to foreign markets than foreign firms enjoy in the EU. Second, when foreign firms compete in Europe, they may have advantages European firms lack – such as state subsidies that would be banned under EU state aid law or protection from competition in their home market. Third, foreign firms may also operate in a looser regulatory environment, for example producing goods or services in jurisdictions with fewer concerns about the environment. Some of these concerns apply even to the EU’s closest global partners – EU leaders were dismayed when the US recently strengthened its Buy American Act, which privileges US firms in public procurement processes. However, in general, European concerns have been focused on China. ...

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