It seeks to promote transparency, simplicity and fairness for Internet users in the market for online comparisons of insurance products. However, it does not set forth any guidelines or recommendations.
EIOPA identified the following three types of comparison websites:
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commercial websites run by private sector
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non-commercial websites run by consumer and/or industry associations
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non-commercial websites run by public authorities.
The good practices outlined in this report concern primarily the activities of commercial comparison websites; however, also non-commercial websites’ operators are equally encouraged to check whether their practices are in line with the good practices in this report, and to adapt them accordingly, if needed.
The good practices report also identifies main features and different business models of comparison websites.
The good practices outlined in this report concern the following areas:
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Information about the website
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Market coverage
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Dealing with potential conflicts of interest
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Criteria used to make the ranking
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Presentation of information
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Frequency of updating the information
Full report
© EIOPA
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