For the Global Investment Decision Makers Survey, commissioned by Invest Europe, Ipsos MORI surveyed 360 senior-level corporate and financial investment decision makers at companies from the US, China, Germany, the UK and France. It found that over three-quarters of investors in China and 71% of their US peers believe Europe is a more attractive investment destination than it was five years ago. Nine out of ten respondents from China believe investors will increase investment in Europe over the next five years and 74% from the US agree.
Lower taxes should be a priority for policymakers if Europe is to attract more investment according to 43% of investors in France, 38% in the US and 37% in China. The need for better investment incentives was ranked highly by 37% of respondents from the US and China, and 26% in Germany.
“There is clearly robust appetite among global investors for European investment opportunities but policymakers need to consider what more they can do to attract capital,” said Michael Collins, CEO, Invest Europe. “These findings underpin the importance of bringing together European policymakers, investors and entrepreneurs at forums such as Invest Week to discuss how best to harness this interest.”
When asked to compare Europe, the US and China as investment destinations, 74% of respondents listed Europe as the strongest performer on its commitment to sustainability and the environment. Almost three-quarters of respondents asserted that sustainability is an important issue in their investment decision making, indicating strong potential for drawing more capital into Europe. Eurozone stability, improved economic growth and higher returns on investment were cited as factors in Europe’s increased attractiveness.
Europe’s strength in sustainability is reflected in the industries in which it is seen as a global leader: 55% of respondents rate the region ahead on energy and the environment, while 44% said Europe leads in finance and insurance. Almost two thirds of investors in China highly regard Europe’s world-leading biotech and healthcare sector.
Two out of five respondents picked increased innovation in Europe as a reason for its growing appeal over the last five years, while 36% cited the improved start-up ecosystem. Nevertheless, the US still leads on innovation over Europe and China, reflecting the country’s strength in nurturing tech start-ups
Over a fifth of US respondents would like policymakers to prioritise increased investment in innovation to make Europe more attractive as an investment destination, while four out of ten Chinese investors say closer integration of the EU single market for goods and services could increase Europe’s appeal in future
With the UK set to leave the EU on 29 March 2019, 58% of respondents from China say they are more likely to invest in the UK over the next five years as a result of Brexit and 47% more likely to invest in the EU. The majority of US respondents envisaged no change to their investment strategies for the UK or the EU as result of Brexit. However, 55% of investors based in Germany and 52% from France say they are less likely to invest in the UK because of Brexit.
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