EIOPA provides update on consumer trends

15 December 2015

The EIOPA published its fourth annual Consumer Trends Report for the European Economic Area. For the first time EIOPA analyses not only the insurance sector, but also the occupational and personal pensions sectors.

In the insurance market, European Insurance and Occupational Pensions Authority (EIOPA) has identified the following new and emerging trends:

• Advanced analytics of consumers' characteristics and "Big Data" allow products to be better adapted to the needs of consumers. At the same time, certain privacy concerns and segmentation strategies need to be carefully monitored.
• More efficient management of potential conflicts of interest is needed. This trend is heightened by the increasing complexity of some insurance products.
• Training and professional competence requirements need to improve for insurance intermediaries to protect consumers' interests. The forthcoming Insurance Distribution Directive will introduce important reforms in this respect.

A number of trends detected in the previous years remain significant:

• Further digitalisation of the insurance sector offers more opportunities, but at the same time may create new consumer protection concerns.
• Consumers do not always receive sufficiently clear and understandable information about their insurance coverage.
• Supply of and demand for unit-linked life insurance products is increasing in the context of the low interest rate environment, but consumers often have difficulties to understand the risks, level of guarantees, costs/charges and other characteristics of these products.
• Issues related to the management of claims, in particular in the motor insurance sector, continue to be a main source of consumer complaints.
• Low levels of consumer financial literacy remain challenging, and the levels vary significantly across Europe.

Gabriel Bernardino, Chairman of EIOPA, said: "Our mission is to ensure that customers are protected, treated fairly and get value for money. Our Consumer Trends report is essential for identifying emerging risks to this mission, and for seeing how well we are doing over time. We see an emerging trend on the use of innovative customer analytics and Big Data, which leads insurers to develop more customised products and innovative segmentation and pricing techniques. This may be positive for consumers but also may give rise to new consumer protection issues. Going forward, this is an area where it is fundamental to develop balanced regulatory and supervisory approaches that adequately protect consumers and support innovation."

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