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The last few years have  seen a significant growth in the involvement of market intermediaries in the  financial market, which has led to increased complexity in the range of  business services provided as well as the usage of financial products and  instruments. The recent financial crisis and several corporate scandals have  given rise to concern over the conduct of market intermediaries due to their  inherent agency structure that gives rise to conflict of interests. Many cases  have arisen where intermediaries are not acting in the best interests of their  clients. Further, due to providing a wide range of services, market  intermediaries are prone to conflicts of interest, which can lead them to  diverge from adopting strategies and behavior to benefit their clients. 
The evolving market  scenario combined with an enhanced role of globalization in financial markets  has prompted regulators to find improved regulations to address conflicts of  interests faced by market intermediaries which pose a risk to the health of any  financial system. There are apprehensions over the methods and strategies  adopted for the regulation of market intermediaries to manage conflict of  interests. Regulators have been criticised by various sections for using soft  regulation in relation to market intermediaries1. The increased role of  globalization in the financial markets has also led to circumstances which have  called for greater alignment in the regulatory scope of different  jurisdictions. Therefore, regulation of financial markets needs to be developed  with a focus on commonly accepted rules for the regulation of conflicts of  interest. Consequently, an increasing number of the members of the  International Organization of Securities Commissions (IOSCO) are in the process  of adopting new regulations, to target conflicts of interest. 
The Emerging Markets  Committee (EMC) meeting held on 5 November 2009, mandated the Emerging Markets  Committee's Working Group 3 (EMCWG3) on Supervision of Market Intermediaries to  develop, for emerging markets regulators, Guidelines for Regulation of  Conflicts of Interest Facing Market Intermediaries. 
Market intermediaries  provide a range of services and are hence placed at an informational advantage  over other players in the financial market. Imperfections in the financial  market and asymmetry of information are the prime reasons which can lead to the  exploitation of conflicts of interest by market intermediaries. Difficulties  with the regulation of conflicts of interest faced by market intermediaries  arise due to problems in identifying all the situations which can cause a  conflict. Robust regulation of conflicts can take away the advantages a market  intermediary possesses through the means of economies of scope. On the other,  hand light touch regulation will create an incentive for intermediaries to  exploit their clients, which would lead to a loss in investor confidence.  Therefore, the regulatory framework should create a balance between the two and  most importantly aim to affect the behavior of the management of an  intermediary through emphasizing the importance of adopting strict internal control  measures to avoid conflicts of interest from arising.