IOSCO issues regulatory measures to address increasing risks and challenges from digitalisation of retail marketing and distribution

12 October 2022

The measures outlined in the Final Report on Retail Distribution and Digitalisation aim to assist IOSCO members in adapting their regulatory and enforcement approaches, consistent with their legal and regulatory frameworks, to meet the growing challenges posed by rapidly evolving digitalisation and online activities.

The Board of the International Organization of Securities Commissions (IOSCO) today published measures that members should consider when determining their policy and enforcement approaches to retail online offerings and marketing.


The Report presents a toolkit of policy measures to help members address risks that may arise and a toolkit of enforcement measures that leverage a range of powers and technology-based investigatory techniques and enhanced collaboration with other authorities and providers of electronic intermediary services.


The policy toolkit measures relate to:
• Firm level rules for online marketing and distribution;
• Firm level rules for online onboarding;
• Responsibility for online marketing;
• Capacity for surveillance and supervision of online marketing and distribution;
• Staff qualification and/or licensing requirements for online marketing;
• Ensuring compliance with third country regulations; and
• Clarity about legal entities using internet domains...

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