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In view of the rapid growth in the volume of assets under management, but particularly because of the growing influence of institutional investors, the hedge fund industry is likely to undergo something of a maturing process in the coming years. During this process, hedge funds could become more like 'normal' financial market players in terms of both the way they operate and the earnings they obtain. For one thing, if the inflow of capital continues to increase strongly, the expanding industry should have more difficulty in finding enough sufficiently profitable investment opportunities to generate the high returns of the past. For another, because of their own reporting requirements, institutional investors are calling for more detailed risk exposure information from hedge funds than private investors do.