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“The success of any professional accountancy organization (PAO) relies in large part on its ability to effectively communicate and demonstrate its relevance to society,” said IFAC CEO Fayez Choudhury. “As part of IFAC’s support for developing PAOs, we want to help them find and use their voices effectively in support of the public interest and in a way that builds trust and confidence—in them and in the profession.”
As the global body for the accountancy profession that regularly engages with PAOs around the world, IFAC is in the unique position of being able to collate and communicate good practices based on real experiences shared by existing and prospective IFAC member bodies.
The guidance outlines the essential elements of an effective approach to engaging stakeholders and includes practical tips as well as short case studies of PAOs who have experienced success.
“We know that the accountancy profession is most successful and sustainable when PAOs have the support of their national and regional stakeholders, including government and regulators,” said Alta Prinsloo, Executive Director, Strategy, and Chief Operating Officer, IFAC. “Obtaining that support requires sustained, targeted outreach to decision makers and stakeholders, focused on demonstrating a PAO’s value. This guidance will help PAOs on that journey.”