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The latest figures show that the YouGov/Cebr Consumer Confidence Index dropped to 104.4 in December*, down 2.5% on the previous month, hitting the lowest level since May 2013. Only once over the last half of 2018 was the headline metric positive.
YouGov collects consumer confidence data every day, conducting over 6,000 interviews a month. Respondents are asked about household finances, property prices, job security and business activity, both over the past 30 days and looking ahead to the next 12 months.
All eight individual measures which make up the headline metric were down in December except one: business activity over the last month rose 2.8% to 112.5. However, this could be skewed by Christmas activity in the retail sector. Certainly, expectations on activity over the coming year in this area are not optimistic, slipping 2.4% to 116.2 from November’s data - the biggest monthly fall since July 2016 and the lowest result since December 2012. [...]