IPSOS/MORI: Jo Swinson's favourability ratings fall, proportion thinking Labour having 'good campaign' increasing

28 November 2019

Ipsos MORI's latest campaign tracker shows Jo Swinson's favourability ratings have fallen sharply in the past week.

• 50% of GB adults now unfavourable towards Lib Dem leader Jo Swinson – up from 41% a week ago. 49% now unfavourable towards the Lib Dems – up from 42%.
• Proportion of GB adults that say Labour having a ‘good campaign’ at 28% - up from 21% two weeks ago. Proportion saying bad campaign down from 44% to 39%.
• Majority still expect either a Conservative majority or Conservatives to be largest party in a hung parliament. NHS and Brexit still key issues on voters’ minds. 

Commenting on the findings, Ipsos MORI Research Director Keiran Pedley said:

It’s been a tough week for the Lib Dems, with Jo Swinson seeing her personal favourability ratings fall significantly, driven by falling favourability among Remain rather than Leave voters. Meanwhile, Labour sees the proportion of GB adults saying that the party is having a good campaign steadily improve over time. In this context, Labour will be optimistic that they can continue to squeeze the Lib Dem vote share in voting intention polls and close the gap with the Conservatives somewhat. However, whether they can do so enough to prevent a Conservative majority at this election remains to be seen.

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