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In a survey of 3,000 respondents, Veritas found that cross-sector, 40% of consumers plan to exercise their GDPR rights to request data on them held by companies. This number rises to 56% for financial services firms, followed by social media companies at 48% and retailers at 46%.
Of those consumers that said they would exercise their data rights, 65% said they would request access to their personal data, while 71% said they would exercise their right to be forgotten under the new regulation that takes effect later this month.
Some 47% said they will request personal data or request that data is deleted under the right to be forgotten, if a company that holds their personal information suffers a data breach.
More than half of consumers surveyed (56%) said they are uncomfortable with their personal data sat on systems over which they have no control. The same percentage said they want a better understanding of the personal information companies hold on them.
Some 37% of consumers said they would seek to request information from companies because they do not trust them to protect their personal data. Just over a quarter (27%) said they will use their rights under GDPR to test whether businesses understand the value of consumer rights. A further 8% said they would exercise their right, simply to irritate a company.
Full article on Commercial Risk (subscription required)